Shiner entered the craft spirits market using the same premium malts and artesian water as their beers and required premium packaging to match.

I was able to make the packaging suite shine by partnering with our vendor to explore substrate options that would work best with design’s intent, while helping to refine the design to meet the capabilities of foil hot stamps, spot UVs & metallic inks, and breaking out the 750mL design to additional sizes and carriers.

I managed color consistency across vendors for bottle labels & heat seals, and personally attended press checks to ensure a pristine and deliberate execution.